Day 1 — June 13th
8:00 - 9:00am
Registration & Breakfast
9:00 - 9:20am
Opening Remarks (Auditorium)
9:20 - 9:50am
Keynote Presentation: An Audience-Centered Approach to Yale’s Communications— Nate Nickerson, Vice President for Communications (Auditorium)
10:00 - 10:50am
You Can Do It! Remote Unmoderated User Testing on a Budget —Jenn Nolte (RM 319)
This session will walk through a method for remote unmoderated user testing developed at Yale University Library, using tools that your institution already has or can easily afford.
#stuffacademicssay: Twitter and the Teaching Life — Teresa Chahine, Joanne Freeman, Emily Gordon, Michael Kraus, Fiona Scott Morton, Jason Stanley (Auditorium)
There’s a lively debate on academic Twitter about whether the platform is good or bad for scholars. The many Yale professors who are daily Twitter users would seem to concur that it perpetuates more community than disunity. Do friendly debates, professional banter, shared research, and commiseration about tenure and grading beat trolls, rabbit holes, and the subtler risks of engaging in controversy? A panel of faculty members—all active members of Twitter, with a wide range of viewpoints across their fields and public discourse—will discuss and debate the public engagement, academic usefulness, entertainment value, and potential pitfalls of an academic life online.
Using Digital Signage to Connect Audiences — Mark Albis and Justin Fansler (RM 321)
The School of Medicine has recently overhauled its digital signage application, which is used to display public information about news, events, transportation, video, and research activities to visitors on approximately 20 screens across its campus. This presentation will review our approach, designs, and language used to engage both internal and external audiences and connect them with happenings around the school.
11:00 - 11:50am
Yale Message — Communicating to the right audience — Gloria Hoda, Venkat Reddy, Kim Zaweski and Alejandra Rodriguez (RM 319)
Yale’s Next Generation Network — Michael Blomberg, Jack Rebimbas, Timothy Sheets, Lou Tiseo (Auditorium)
So You Want to Launch a Podcast? — Amy Kundrat (RM 321)
Using the Yale SOM podcast Career Conversations, you will learn the basic tools and strategies to launch and promote a podcast.
12:00 - 1:00pm
Lunch
1:00 - 1:50pm
Making Websites More Sustainable — Amber Garrard (RM 319)
Do you ever feel like your website contains too much content? Is it overwhelming to navigate or manage? Do you ever want to scrap it and completely reorganize? Learn about how a recent update of the Yale Sustainability website addressed these questions through a process of reassessing organizational priorities, consolidating content, and presenting resources.
Engaging with Your Community — James Tucciarone, Dan Powell, Mike van Emmenes (Auditorium)
Community engagement facilitates communication, interaction, involvement, and exchange within a community. Join us to discover more about the administrative tools that provide insight into the community’s experience and empowers leaders to make informed decisions about the experiences they create.
This session will highlight the following: Relationship Management with Salesforce; Digital Communications with Yale Message; Survey Management with Qualtrics; Calendaring and Event Management with CVENT, CrowdCompass, and Bedework; Reservation and Booking Management with EMS.
Is my website or Application Slow? — Harry Shyket (RM 321)
You have just launched a new application or website. You put time into the content development, usability, accessibility and it looks great! How well does it perform on the web? Is it going to be slow for the end user? This presentation will take a look into how to analyze a website or application’s performance on the web.
2:00 - 2:50pm
Digitizing the Dissertation Process — Vijayshree Erodula and Deepa Thomas (RM 319)
Learn about the design and progress of digitization of the dissertation process. The design involves consolidation of two applications used by the Graduate School doctoral students to submit their dissertation progress. It also involves transforming the manual to electronic submission of Doctoral Dissertation and eventually submitting the Manuscript to the University Archives.
Digital Trends: New, Now and Next—Mike Connery, SVP Digital Strategy and Planning, Weber Shandwick (Auditorium)
Going Paperless with Dynamic Forms — Jill Bassett (RM 321)
Leveraging dynamic forms on Yale campus to go paperless, while incorporating complex automated functionalities such as workflows and multiple participants to simplify the business process to become more efficient and effective.
3:00 - 4:30pm
Networking Reception
Day 2 — June 14th
8:00 - 8:50am
Registration & Breakfast
9:00 - 9:10am
Opening Remarks (Auditorium)
9:10 - 9:50am
Keynote Presentation: An Ordinary Morning in New Haven: Thoughts on the Virtue of Reality— Michael Morand, Communications Director, Beinecke Rare Book & Manuscript Library (Auditorium)
10:00 - 10:50am
Yalesites: The Nuts and Bolts — Vincent Massaro (RM 319)
This presentation will dive into the aspects of how we manage Yalesites and Drupal at scale, and the past, present, and future of the platform. This talk will touch on the technical and some non-technical aspects of running the platform, and how it works.
Beyond IT: Using JIRA/Confluence for the Editorial Process — Meredith Crawford, Reilly Hartigan, Laurie Toth (Auditorium)
Managing collaboration with multiple teams across campus plus tracking project milestones is tricky! The Yale School of Management Office of Communications has found a solution in the JIRA/Confluence ecosystem. From collaborating on newsletters and publications, to tracking our day-to-day content schedule, we will share how we have personalized these Atlassian products to enhance productivity and encourage collaboration with our various stakeholders.
A Beginner’s Guide to Siteimprove — Sarah Lynch (321)
This presentation will introduce Siteimprove, a website governance platform. A broad overview of the tool’s capabilities will include:
- What is Siteimprove?
- Features:
- Accessibility
- Quality Assurance
- Search Engine Optimization
- Policy
- Reports
- Steps to get started:
- Requesting access and adding sites
- Common Quality Assurance tasks
- Discovering PDF documents
- Accessibility quick wins
11:00 - 11:50am
Change Management for your project: A guide to stakeholder analysis — Beth McKinley (RM 319)
Although on larger projects we may be fortunate to have a change manager assigned to our project team, on smaller projects, project managers and team members are often undertaking this work themselves. Join us to learn the process for stakeholder analysis, including looking at the change from the perspective of our stakeholders, performing a stakeholder analysis, identifying impacts, and thinking about training and communications from the stakeholder lens to ensure that the project is successful.
Using Machine Learning to Create Content Faster and Smarter —Mike Minecki (Four Kitchens) (Auditorium)
As a content-focused digital agency, Four Kitchens is familiar with how organizations struggle to create the large amounts of content required to keep a website relevant. Sometimes even if they have the resources and capabilities to create content, they’re faced with the challenges of keeping the website fresh and usable through proper governance and constant maintenance.
The technologists at Four Kitchens have been fascinated with the advancements in Artificial Intelligence and Machine Learning for years, and we’re always looking for ways to make content management solutions easier and more effective. In this session, we will showcase how to use APIs and Machine Learning tools to tell better stories and create content faster and smarter.
Delete Your Account: The Surprising Benefits of Consolidating Your Social Media Presence — Zoe Keller (RM 321)
Universities thrive on fostering different points of view. But when there are dozens or even hundreds of accounts affiliated with a university or department, that can mean a fragmented and confused audience, untargeted messaging, and diminishing returns. Subjects to include conducting an account audit, getting buy-in for retiring or consolidating fallow accounts, and implementing a workable social media strategy as you strengthen the account(s) on which you’ll be focusing into the future. Case studies will focus on Yale University accounts.
12:00 - 1:00pm
Lunch
1:00 - 1:50pm
Captioning Your Videos: Options and Best Practices — Michelle Morgan (RM 319)
An introduction to captioning services recommended by Yale’s Digital Accessibility Team. It will cover captioning on YouTube as well as captioning with our preferred captioning vendors 3Play Media and Rev.com. Best practices for captioning and how to prioritize your captioning needs will also be discussed.
Protecting the Yale Brand and the Role of Licensing at Yale — Paul Murawski (Auditorium)
Does Your Content ‘Spark Joy?’ A Guide to Content Audits — Julie Ramaccia and Zachary Schwartz (RM321)
What does tidying up your living space have in common with improving the quality of your web content? More than you would think! Join us for an introduction to the benefits and methodology of content audits, through the lens of the KonMari method of tidying, subject of the Netflix series Tidying Up with Marie Kondo. You’ll learn how to declutter your website, improve the quality of your content, and find out what content on your site really Sparks Joy.
2:00 - 2:50pm
Introducing the Yale UI Component Library — Michael Harris (Auditorium)
Learn about the Yale UI Component Library, a project by the ITS Web Technologies team. The UI Library is a collection of front end styles, scripts, and widgets intended for use on Yale web projects. The project is still in its earliest phases, but we will seek community involvement and long term support to help developers at Yale rapidly produce sites that are consistent with Yale’s brand identity and accessibility goals.
UX et Veritas: Yale’s First UX Research Lab — Sylvia Perez, Taber Lightfoot and Jenn Nolte (319)
Graphing Yale’s Theatrical History — Catherine DeRose and Alex O’Keefe (RM 321)
How often do actors and production staff work together across different plays? This is one of the many questions we will be able to answer with network graphs after transforming Yale’s theatrical programs into machine-actionable corpora. Ensemble @ Yale is a crowdsourced transcription project to create the database necessary to study relationships nested in these programs. In this presentation, we will discuss this multi-year collaboration between the Robert B. Haas Family Arts Library and Yale Digital Humanities Laboratory, as well as offer a sample of what network graphs can show using a subset of the data.