Content Strategy: Establishing a Plan for Successful Website Content

In this session, attendees will learn the importance of planning for the creation and governance of useful web content.

Presenters include Adriana Corona, Senior Experience Designer, and Julienne Hadley, Senior Digital Producer, who combine their knowledge of usability and project management to illustrate the benefits of establishing a content strategy.

Attendees will walk away from this session with a cheat sheet and a brief exercise to get them started.