Google Tag Manager and YaleSites: The Next Step for Google Analytics
Presenters:
Room:
203
Time:
1:00-1:50 PM
Google Tag Manager can revolutionize how you collect statistics on your YaleSite. But what exactly does it do, and how can you use it? This presentation takes a look at what Google Tag Manager does and specifically applies it to gathering web statistics. It includes a demonstration that will show you how to configure your YaleSite to use Tag Manager and create your first tag.
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