Google Analytics - Basics
Presenters:
Room:
203
Time:
11:00-11:50 AM
Learn the key concepts of Google Analytics for tracking the activity on your YaleSite.
In this session we’ll cover some key metrics, what they are, why they are important, and where to find them in Google Analytics. Metrics to be covered include
- Users, new, returning
- Bounce Rate and what is a good bounce rate
- Exit pages
- Time on page
- Referring sources
- Search Keywords
- Goals and conversions
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