Google Analytics
Presenters:
Room:
Auditorium
Time:
3:40-4:30 PM
The data gathered by Google Analytics is invaluable, and I want to show you how to make the most of it!
Today’s websites are dynamic, ever-changing environments centered around objectives and goals. But how do you know if you are meeting those goals? How do you know what should be changed on your website?
Many businesses have Google Analytics installed on their website but, they rarely look at the data being gathered, let alone have a plan for using that data.
You absolutely need to know:
All of this information (and more) can be gained from Google Analytics and should be used to adapt your website to best achieve your goals.
We’ll also touch on:
Reporting, Goal pages, and defining your metrics for success.
- Most (and least) visited pages;
- Visitor demographics;
- How your visitors are finding your website;
- How visitors interact with your site;
- How many visit your site and immediately leave;
- Your best referrers;
- And, how to test elements of your site to make improvements.
Presentation Site: